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2008-09 Marketing Sales & Service Career Cluster Curriculum Frameworks
All frameworks on this page are in MS Word Format. If you are unable to view the files, please download the free Word Viewer.
Management & Entrepreneurship ·
Professional Sales & Marketing ·
Buying & Merchandising ·
Marketing Communication & Promotion ·
Marketing Information Management & Research ·
Distribution & Logistics ·
E-Marketing ·
General Programs
For more information about these curriculum frameworks, contact , Supervisor for Marketing Education at (850) 245-9013.
Management & Entrepreneurship Career Path (MKPA)
Secondary/PSAV Programs/Courses
- Academy of Entrepreneurship 8812100 / M803010
(Word, 334KB)
- Principles of Entrepreneurship 8812110
- Business Management and Law 8812120
- Business Ownership 8812000
- Business Ownership 8812000 / M618020 (Word, 93KB)
Degree & Certificate Programs/Courses
- Marketing Management 0206140100 (AAS/AS)
(Word, 70KB)
- Entrepreneurship 0206140103 (CCC) (Word, 96KB)
- Marketing Operations 0206140120 (CCC) (Word, 46KB)
Professional Sales & Marketing Career Path (MKPB)
Secondary/PSAV Programs/Courses
- Academy of Fashion Marketing 8806000 / M801020
(Word, 252KB)
- Fashion Essentials 8806010
- Fashion Applications 8806020
- Fashion Marketing Management 8806030
- Academy of International Marketing 8839100 / M807030
(Word, 218KB)
- Marketing Essentials 8827110
- International Marketing 1 8839110
- International Marketing 2 8839120
- International Marketing 3 8839130
- Academy of Sport, Recreation, and Entertainment Marketing 8827400 / M899400
(Word, 302KB)
- Sport, Recreation, and Entertainment Essentials 8827410
- Sport, Recreation, and Entertainment Applications 8827420
- Sport, Recreation, and Entertainment Management 8827430
- Sport, Recreation, and Entertainment Internship 8827440
or Marketing Cooperative Education-OJT 8800410 / M899990 (Word, 46KB)
- Marketing and Sales Cluster 080800cl
(Word, 319KB)
- Core:
- Marketing Essentials 8827110 / M899991
- Marketing Applications 8827120 / M899991
- Cluster Programs:
- Insurance Marketing 8836100 / M810010
- E-Commerce Marketing 8827200 / M899992
- Marketing (Management) 8827100 / M899991
- Restaurant Marketing 8824100 / M809050
- Retail Food Marketing 8821100 / M806010
- Coop/OJT: Marketing Cooperative Education-OJT 8800410 / M899990 (Word, 46KB)
- Core:
- Real Estate Broker M807020 (PSAV) (Word, 58KB)
- Real Estate Sales Agent M807010 (PSAV) (Word, 59KB)
- Real Estate Appraiser Trainee M807040 (PSAV) (Word, 58KB)
Degree & Certificate Programs/Courses
- Fashion Marketing Management 0206140110 (AAS/AS) (Word, 66KB)
Buying & Merchandising Career Path (MKPC)
See Marketing, Merchandising, and Parts Operations ProgramMarketing Communication & Promotion Career Path (MKPD)
See Marketing & Communication Career Path (BAPE)Marketing Information Management & Research Career Path (MKPE)
Secondary/PSAV Programs/Courses
- Customer Service Representative 8848100 / M807060
(Word, 225KB)
- Customer Service 1 8848110
- Customer Service 2 8848120
- Customer Service 3 8848130
- Customer Service 4 8848140
Degree & Certificate Programs/Courses
- Call Center Management 0206140102 (AAS/AS) (Word, 118KB)
- Customer Relationship Management 0208999900 (AAS/AS) (Word, 140KB)
- Customer Service Technology M807068 (ATD) (Word, 58KB)
Distribution & Logistics Career Path (MKPF)
Secondary/PSAV Programs/Courses
- Marketing, Merchandising, & Parts Operations 8809100 / M812031
(Word, 186KB)
- Retail Essentials 8809108
- Delivery Operations 8809101
- Warehousing Operations 8809102
- Billing Operations 8809103
- Parts Accounting Operations 8809104
- Cataloging Operations 8809107
- Parts Specialist 1 8809109
- Parts Specialist 2 8809110
- Parts Specialist 3 8809111
- Inventory Control Operations 8809105
- Purchasing Operations 8809106
- Marketing Managerial Operations 8809112
- Industrial Distribution and Management M812040 (Word, 60KB)
E-Marketing Career Path (MKPG)
See E-Commerce Marketing program in the Marketing & Sales program cluster.Degree & Certificate Programs/Courses
- Electronic Commerce 0206140101 (CCC) (Word, 24KB)
General Programs
Secondary/PSAV Programs/Courses
- Marketing Education Directed Study 8800100 (Word, 24KB)
- Practical Entrepreneurship Skills 8800310 (Word, 48KB)
Middle School & Secondary Programs/Courses
- Exploration of Marketing Occupations 8800210 (Word, 54KB)
- Orientation to Marketing Occupations 8800110 (Word, 57KB)
Career and Technical Curriculum Frameworks · Marketing Education